Investment & Insurance Sales at Financial Institutions
Dynamic monthly updates trend performance metrics for bank and credit union investment programs to benchmark strengths and weaknesses, set realistic targets for improvement, and manage program growth.
According to the Stathis Partners Annual Study, since 2019, retail households and retail core deposits have grown but the size of the average sales force covering these households has not kept up.
Maintaining pace with January and February, production in March broke record highs for household revenue penetration, deposit penetration and advisor productivity for the month of March.
As of November 2023, FCs racked up $529,000 in total revenue per rep, just short of the $532,500 generated in the first 11 months of 2022. Cumulative revenue was off by 0.68%, commonly referred to as a Nose.
Momentum was intercepted when December productivity inched up only 3%, adding $50,500 to the cumulative yardage to reach $575,000, just below the $581,000 generated in the previous year.
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